DB Foods select Dynamics AX 2012

SAGlobal has been selected to implement Dynamics AX 2012 at leading supplier of fresh and frozen meat products DB Foods. The decision came following an extensive 12-month evaluation process.

SAGlobal has been selected to implement Microsoft Dynamics AX 2012 at leading supplier of fresh and frozen meat products DB Foods. The decision came following an extensive 12-month evaluation process.

DB Foods has experienced significant growth in recent years and has always maintained a first class reputation for customer service and quality which originates from the principles laid down when the business was formed in 1991. As the company has grown, so as its reputation and scope. Over the years DB Foods has developed its product range according to customer needs and now offers the most comprehensive product list in the industry.

Recent years has seen the Group identify processing as an essential component in its growth. Haviland Foods joined the DB Group in 2006. As a chicken processing unit its core activity was hand cutting niche market weight graded products such as Supremes. The synergies that resulted when combining the two companies became quickly apparent. Whilst DB Foods now handle all storage and distribution, Haviland’s production team are able to concentrate on improving quality and production. In keeping with the group’s ethos the fusion of companies has allowed for growth in new and innovative products such as Corn Fed, Free Range & Guinea Fowl.

To meet increased demand, the group has invested in a new ‘state of the art’ production site adjacent to its head office in Poole. In 2008 DB Foods purchased a local pork and lamb cutting plant. Now relocated to a brand new EU licensed facility in Ferndown, Dorset, this new capability allowed DB Foods to complete its range by offering daily, locally sourced cuts of pork and lamb. 2009 and beyond has seen the creation of ‘Satellite Depots’ across the UK, in order to service as efficiently as possible, DB Foods’ ever widening customer base.

In 2011 DB Foods launched Brookfield Farm reinforcing it's commitment to supporting and developing sustainable livestock initiatives within local agricultural communities.

For more information, please visit our website at www.saglobal.co.uk

About the Author

Susan Mattea

Senior Business Manager with SAGlobal

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