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Digital Transformation – What’s It All About

Digital transformation is the buzz word doing its rounds in the present-day market. While many business leaders endorse it frequently, many organizations still struggle to understand, plan and implement the required steps. If you have heard of Digital Transformation and want to adopt it, you need to get your foundational knowledge about it right.

What is it?

First of all, you need to understand that Digital Transformation is not just about using new technologies. That is just a small part of it. You align your business so as to use technological aids to bring in efficiency, productivity, responsiveness and profits. Digital Transformation requires that you relook into your whole business and strategize to change or even re-invent its model. You change the way you interface with your stakeholders, customers and vendors. You also revive your internal communications and decision making approaches. You essentially bring in Business Transformation to adapt to Digital Transformation.

Should I transform my business?

With a fast-paced market, that’s quickly adapting to Digital Transformation, you will certainly be left behind or worst, will have to fade away if you don’t go with the current flow. Studies show that since 2000, 52% of the Fortune 500 companies have merged or been acquired or gone bankrupt. Clearly, the survival of your business depends on whether you go with what is required by the customers and the market currently.

How to transform?

Digital Transformation is not just making changes in the IT department. Rather, you are changing the whole culture of your organization. You are making everything digitalized. You transform your strategies, approaches, skill-sets, protocols, resources and even infrastructure. This means that you need to go through a complete Business Transformation process and you do so step-by-step.

Also, there are no fixed deadlines for Digital Transformation to be over. It is a continuous process and you will go with it flexibly to keep reaching your targets and achieving customer satisfaction.

Watch this webinar recording on "Driving Digital Transformation in Today’s A/E/C Firms" that was conducted by us on the 20th of April, to learn how Microsoft Dynamics 365 drives Digital Transformation. There's a demo of the latest Microsoft Dynamics 365 ERP and CRM solution for the A/E/C industry with some examples that illustrate digital transformation.

Watch Now

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About the Author

Dhananjayan Jagadeesh

Dhananjayan Jagadeesh

Dhananjayan K J is Senior Digital Marketing Manager for sa.global, where his role is to primarily develop and implement digital marketing strategies for Microsoft Dynamics products and services. Dhananjayan has over 12 years of enterprise marketing experience with strong background in digital marketing across industries.

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