Hello new logo!
We are thrilled to unveil our refreshed brand identity and redesigned websites. The updates show the evolution of our company since its founding in 1990 and pave the way for how we are moving forward. We wanted the brand to reflect our expanded capabilities and give us space to establish our vertical products as brands in their own rights.
While the new brand identity and website positions us more accurately as the company we have evolved and grown to be over the last three decades, it is not the first brand identity change and it certainly isn’t a change of our core values or what we stand for.
We continue to identify with the things we have always stood for in the past 29 years – a company that is at heart a consulting company, run by consultants, and one where we are agile, capable, and committed to our client’s success.
Over the last few years, we have expanded well beyond our core competence around Microsoft Dynamics ERP. We now offer industry products, services, and solutions around the entire Microsoft platform, allowing us to extend our partnerships beyond the core product that we love. At the same time, we have built our reputation in the Microsoft Dynamics Partner eco-system and have been in the top 1% of all partners worldwide for four years.
We are excited that our new website and brand identity showcase our expanded capabilities and our continued commitment to the industry. We have changed our logo to one that reflects a fresh, modern look while at the same time expresses our mission to deliver excellent quality, performance, and service support across the products we provide.
- Our new logo is based on simple shapes and is carefully constructed to maintain its characteristics. It’s refined weight and defined clear space make it instantly recognizable in all contexts.
- The modern color palette and the simple, contemporary lettering, emphasized further by the use of lower-case letters, exude an approachable and casual vibe, similar to our people-centric culture.
- The dot in the logo symbolizes both – a globe representing our worldwide network of professionals who are your trusted digital transformation partners as well as the notion of totality and wholeness of a dot to represent the way we work as one unified company across the globe.
Our logo has changed, but we are still sa.global and we continue to be rooted in our heritage.
About the Author
Vikram Franklin is Group Marketing Manager for sa.global, where his role is to guide organization wide marketing for Microsoft Dynamics products and services. Vikram has over 16 years of marketing enterprise software products and solutions and over 10 years of experience in marketing Microsoft Dynamics solutions and services.